Technology Leader for Social Impact

Building and scaling high-impact digital products that solve complex social problems in healthcare, workforce development, and beyond.

Based in the Davis/Sacramento Area

A headshot of Chelsea Kelly-Reif, a woman with dark hair and glasses, smiling.

About Me

I’m a technology leader serving as a Senior Director of Engineering at Coforma, where I lead systems architecture, direct directors, and help teams build public digital services that actually serve the people who need them. I have over 10 years of experience in government digital transformation.

I help oversee a 53-person engineering org and support 11 reports in my hierarchy, including engineering directors, software and data engineers, and data scientists. I balance technical direction, career development, and delivery health across a portfolio spanning labor, healthcare, veterans’ services, and public benefits. I’ve grown the team, promoted engineers into leadership, and set organization-wide guidance around hiring, onboarding, documentation, and inclusive engineering practices.

A core focus of my work is MyCareer.NJ.gov, a statewide career platform serving over 1.2 million visitors per year. It brings together three tools: Training Explorer, Career Navigator, and Career Pathways, helping New Jersey residents explore programs, receive personalized career matches, and visualize sector-specific opportunities.

Earlier in my career, I built backend systems for California state agencies and universities - modernizing platforms for home care, SNAP, energy data reporting, telecom reimbursements, and K-12 learning. I’ve led cloud migrations, designed API-driven systems, and replaced brittle workflows with secure, maintainable code.

My Lived Experience

My experience as a trans woman navigating fragmented, often hostile digital systems has shaped every part of my engineering career. I’ve lived the gaps - in healthcare access, legal documentation, identity verification - and I carry those experiences into how I lead and build. I think constantly about who gets left behind by defaults, what safety looks like in technology and innovation, and how to build with care for people who don’t have room for error. That shows up daily in the platforms I help shape, the teams I support, and the systems thinking I bring to complex civic challenges.

Engineering leadership is as much about how we work as what we ship. That means stable systems, psychologically safe teams, and digital services that reduce friction for the people depending on them.

Outside of Work

I spend my time with my fiancée Briki (a busy PhD student @ UC Davis), our grown pup Olive, and our judgmental cat Miko. I'm a big fan of roller derby, Bay FC, Golden State Valkyries, and Oregon softball.

Professional Experience

Coforma

Senior Director of Engineering

09/2022 - Present

Also Director of Engineering, Principal Software Engineer

Engineering Leadership & Team Growth

  • Directing a 53-person engineering team at a health and public interest technology consulting firm, directly managing 6 reports of engineering directors, principal software engineers, and senior data scientists with a total of 11 in my reporting structure.
  • Cultivating individualized long-term career mentorship, leading to the promotion of one Senior SWE to Director of Engineering and three mid-level SWEs to Senior roles.
  • Grew the team from 39 to 53 full-time staff by establishing and optimizing comprehensive policies for interviewing, recruiting, onboarding, promoting, and performance management.

My Career NJ (mycareer.nj.gov)

  • Directed the creation of an award-nominated digital platform for the State of New Jersey that empowers over 1.2 million yearly users to find job training, get personalized career recommendations, and explore pathways in high-demand industries.
  • Oversaw the integration of three distinct, powerful tools to provide a cohesive career management experience for state residents:
    • NJ Career Navigator: An AI-powered tool that provides personalized job and training recommendations after a user uploads their resume. It uses machine learning to match existing skills to best-fit job opportunities and potential new career paths.
    • NJ Training Explorer: A comprehensive, searchable database of over 4,000 training programs and certifications across New Jersey, allowing users to filter and compare options by cost, location, and format.
    • NJ Career Pathways: An exploratory tool that maps the education, training, and skills needed to enter and advance within New Jersey's high-growth industries like manufacturing, healthcare, and logistics.

Architecture & Modernization

  • Directed the architecture of a multi-tier platform featuring a full-stack TypeScript monolith with a Next.js frontend and Express.js backend.
  • Integrated the monolith with federal APIs, including O*NET Web API and Career OneStop, to enrich platform data.
  • Spearheaded a major technical overhaul by migrating the frontend from Create React App (CRA) to Next.js, significantly improving performance and SEO.
  • Currently leading the strategic migration from a legacy system using manual, emailed CSV files to a modern, API-based integration with Credential Engine.

AI & Machine Learning

  • Delivered personalized career recommendations powered by a production ML platform with a Python FastAPI backend.
  • The recommendation engine computes similarity using Euclidean distance for skill-based matching, Z-score normalization for variables, and weighted composite match ratings that factor in skill alignment, job availability, and user preferences.
  • Utilized custom Natural Language Processing (NLP) for complex tasks including resume parsing, job title normalization, and multilingual translations.
  • Engineered the backend with Python scripts using NumPy, Pandas, and SciPy for data processing, and utilized Elasticsearch/OpenSearch for scalable indexing and querying of job data at massive scale.

Infrastructure & DevOps

  • Directed a production-ready DevOps pipeline and planned the unification of all CI/CD processes into GitHub Actions, including migrating workflows between different NJ state GitHub Enterprise instances.
  • Orchestrated a multi-environment CI/CD pipeline featuring manual approval gates using AWS CodePipeline, AWS CodeBuild, and CircleCI.
  • Managed infrastructure as code using Terraform, with a comprehensive automated testing suite including Jest, React Testing Library, and Cypress.

Strategic & Business Development

  • As the Engineering Business Development Lead, facilitated the capture of $74M in prime contracts in 2024, maintaining a >70% win rate on competitive bids.
  • Formulated and disseminated engineering best practices and diverse industry resources to encourage team-wide discussion and experimentation across data and AI.
  • Led synchronous training sessions and authored a comprehensive knowledge base and documentation for the engineering organization.

UC Berkeley, Graduate School of Education

Application Development Lead

2022

Equity-Focused Platform Development for Underserved Communities

  • Directed the end-to-end development lifecycle of custom learning management and collaboration platforms for the 21st Century California School Leadership Academy (21CSLA).
  • These digital services are instrumental in providing no-cost, equity-focused training to state educational leaders, directly supporting the mission to improve outcomes for historically underserved K-12 students, including English Learners, students with disabilities, and economically disadvantaged youth.

California Energy Commission

Lead Software Engineer

02/2019 - 04/2022

Digital Modernization & Infrastructure

  • Led the design and development of the Data Submission Portal from ideation to MVP using .NET Core 3.1 and Microsoft SQL Server. This tool modernized the submission, integration, governance, and analysis of energy data for state compliance programs (PIIRA, QFER, and SB 379).
  • Directed the transition from on-premise infrastructure to a cloud-native, serverless solution. Consolidated many data submission processes into a single platform for efficient and secure data handling using .NET Core, AWS (Lambda, S3, Cognito, RDS, SNS, SES), Snowflake, Talend ETL, and Azure DevOps.

Data & Analytics

  • Implemented data governance protocols and built analytics capabilities and dashboards with Tableau and Power BI to provide key insights for energy usage and environmental compliance.

Legacy Systems

  • Maintained the Modernized Appliance Efficiency Database System, supporting the certification and enforcement of efficiency standards for over 1 million appliances from global manufacturers using ASP.NET MVC, Microsoft SQL Server Enterprise 2019, and Azure DevOps.

California Public Utilities Commission

Principal Software Architect

02/2021 - 08/2021

System Architecture & Modernization

  • Led the requirements gathering, planning, and initial development of the Transportation Carrier Portal. This cloud-based system uses Salesforce, AWS, and Snowflake to automate permit management for many thousands of passenger carriers, improving agency efficiency and reducing paperwork.
  • Directed the development of the Salesforce-based Electronic Claim and Application Portal, which streamlined claims processing and reimbursement for various services.

Strategic Advisory

  • Advised senior management on IT strategy and policy, guiding the modernization of on-premise applications and applying organization-wide architecture solutions to align with strategic IT goals.
  • Mentored project teams in evaluating systems’ cloud compatibility and implementing best practices for cloud and COTS infrastructure adoption.

California Dept. of Social Services

Software Engineer

10/2016 - 02/2019

Application Development

  • Directed the development and maintenance of a public-facing ASP.NET MVC and SQL Server application, managing compliance data for over 170,000 home healthcare aides, including FBI/CA DOJ background checks, caregiver eligibility verification, and PCI-compliant payments.
  • Developed and maintained an ASP.NET MVC application managing credit card fee payments for approximately 140,000 community care facilities, integrating with SQL Server databases and Natural/ADABAS mainframes using Entity Framework.

Data & Operations

  • Built and supported a .NET desktop application for coordinating background checks.
  • Supported and improved separate ASP.NET web applications for key social services, including home care, community care facilities, independent adoptions, refugee resettlement, SNAP (CalFresh), WIC, and child abuse prevention.
  • Developed data visualization reports and interactive dashboards for analysts supporting CalFresh and caregiver background checks, using Tableau and Power BI.

Education & Certifications

Master of Science, Software Engineering

California State University, Fullerton

Bachelor of Science, Computer Science

University of Oregon

ITIL 4 Foundation

PeopleCert

Awards & Speaking

NASWA Workforce Innovation Award

Nominee for the 2024-2025 Data Insights and Innovations Award for the My Career NJ project.

Digital Services Coalition

Panelist on "How Will AI/ML Impact FedTech and Civic Tech?" discussing Coforma's approach to artificial intelligence.

Highlighted Trainings

Salesforce Lightning Experience Admin Essentials

Salesforce

Sitecore Web Experience Management 9.3

Sitecore

AWS Certified Developer - Associate

Linux Academy

ITIL Foundation Certification Course

ISInc

Dynamics 365: Development

Microsoft

ASP.NET Web API Essentials Using C#

ISInc

Agile Essentials Training and Application

UC Davis Extension

Skills & Expertise

Core Competencies

Product Strategy & Roadmap Team Building & Mentorship Cloud Architecture (AWS) DevOps & CI/CD Full-Stack TypeScript Python for AI/ML High-Compliance Security

Leadership & Management

  • Strategic Product Vision
  • IT Strategy & Policy
  • Team Building & Mentoring
  • Resource Allocation
  • Agile Methodologies

Software Development

  • Languages: TypeScript, Python, C#
  • Frameworks: React, Next.js, FastAPI
  • APIs: REST, GraphQL

Cloud & DevOps

  • Platforms: AWS, GCP, Azure
  • IaC: Terraform, Docker
  • CI/CD: GitHub Actions, CircleCI

Data & Analytics

  • Databases: PostgreSQL, SQL Server
  • Tools: Snowflake, Tableau, Power BI
  • Libraries: NumPy, Pandas, SciPy

Security & Compliance

  • OWASP Standards
  • PCI DSS & CCPA
  • PII Handling

UI/UX & Accessibility

  • WCAG 2.1 AA Compliance
  • Human-Centered Design
  • U.S. Web Design System

Let's Build Something Meaningful

I'm always looking for new opportunities to lead teams and build products that make a real-world impact. If you have a project or role in mind, I'd love to hear from you.